So I am vegetating on the sofa with my kid and a Domino’s Pizza ad comes on the tube. The Domino guys offer up their analysis of the national crisis in cheese-bread quality:
“Undercheesing is rampant,” they declare.
My son repeats the phrase, mulls it for a second, then:
“That should be the name of your blog.”
“Undercheesing is rampant.”